We reaffirmed our brand positioning with “You Can Depend on Davey”, a promise that underpins everything we do. Dependability is at the core of our products, our service and the support you receive as part of the Master Dealer network. This year we also refreshed our brand presentation, ensuring our marketing, campaigns and in-store materials are more consistent and professional to help you stand out with customers.

A major focus of the conference was the evolution of the Master Dealer program. To better reflect the breadth of our business, dealers can now be recognised across four streams: Pool, Water Treatment, Commercial and Home & Farm. This means your status as a Master Dealer is tied more closely to your area of expertise, while giving you access to stronger support, clearer criteria and greater recognition.

We also showcased new products that will create fresh opportunities in the market. The DynaDrive Pro delivers smarter, quieter pressure performance, while the EvoDrive introduces advanced variable speed technology for greater efficiency and reliability. Both products are designed to help you meet customer expectations while strengthening your offer as a Master Dealer.

Finally, the conference was a chance to celebrate the achievements of our dealer network. Congratulations to this year’s award winners, who exemplify the expertise, commitment and customer focus that make the Master Dealer community so strong.