{"id":1127,"date":"2020-09-04T07:18:38","date_gmt":"2020-09-04T07:18:38","guid":{"rendered":"https:\/\/daveywater.com\/eu\/comment-davey-cree-une-culture-de-linnovation-commerciale\/"},"modified":"2023-07-04T13:11:25","modified_gmt":"2023-07-04T13:11:25","slug":"comment-davey-cree-une-culture-de-linnovation-commerciale","status":"publish","type":"post","link":"https:\/\/daveywater.com\/eu\/fr\/nouvelles-et-communaute\/comment-davey-cree-une-culture-de-linnovation-commerciale\/","title":{"rendered":"Comment Davey cr\u00e9e une culture de l’innovation commerciale"},"content":{"rendered":"
Quel type d’entreprise est \u00e0 la pointe de l’innovation ? <\/strong><\/p>\n

Nombreux sont ceux qui pensent qu’il s’agit des grandes marques de technologie, peut-\u00eatre des g\u00e9ants mondiaux des m\u00e9dias sociaux, peut-\u00eatre des g\u00e9ants de l’analyse commerciale.<\/p>\n

Joel Gresham pense qu’il devrait s’agir – et qu’il peut s’agir – d’entreprises manufacturi\u00e8res australiennes, telles que Davey Water Products, connue depuis longtemps comme fabricant de pompes et d’autres produits pour l’eau. De plus, il pense que les entreprises peuvent stimuler l’innovation de l’int\u00e9rieur.<\/p><\/div>\n

Davey se repositionne compl\u00e8tement, non seulement en tant que fabricant de pompes, mais aussi en tant qu’acteur \u00e0 la pens\u00e9e et \u00e0 l’action rapides dans le monde de l’innovation dans le domaine de l’eau. Joel Gresham dirige cette fonction d’innovation, qui comprend un \u00ab\u00a0noyau central\u00a0\u00bb de sp\u00e9cialistes et de strat\u00e8ges. Joel estime que la cr\u00e9ation de divisions d’innovation d\u00e9finies dans les entreprises est une chose \u00e0 laquelle les autres fabricants devraient penser.<\/p>\n

\u00ab\u00a0Nous avons choisi d’investir dans l’int\u00e9gration du flux d’innovation et la formalisation de sa fonction chez Davey. Nous voulons que l’innovation soit quelque chose d’utile et qu’elle soit r\u00e9ellement valoris\u00e9e dans l’entreprise. Il ne suffit pas de s’appuyer sur des id\u00e9es ext\u00e9rieures ou d’innover toujours par petites touches. Nous cherchons des moyens de r\u00e9soudre certains des grands probl\u00e8mes li\u00e9s \u00e0 l’eau, et nous avons besoin d’une ressource sp\u00e9cialis\u00e9e pour y parvenir en stimulant les id\u00e9es et en rassemblant l’expertise de l’ensemble de nos activit\u00e9s.<\/p>\n

\u00ab\u00a0Chez Davey, nous constatons que nos \u00e9quipes de produits ont besoin d’une approche polyvalente pour r\u00e9soudre les probl\u00e8mes et trouver de nouvelles solutions pour nos clients\u00a0\u00bb, explique-t-il.<\/p>\n

\u00ab\u00a0Une fa\u00e7on diff\u00e9rente de penser nous aide \u00e0 trouver des solutions nouvelles et meilleures, sp\u00e9cialement con\u00e7ues pour le client\u00a0\u00bb.<\/p>\n

Selon Joel, l’essentiel pour les entreprises est de se rappeler que les meilleurs g\u00e9n\u00e9rateurs d’id\u00e9es font d\u00e9j\u00e0 partie de l’\u00e9quipe.<\/p>\n

\u00ab\u00a0Il s’agit de reconna\u00eetre que votre entreprise dispose d\u00e9j\u00e0 d’experts en interne – ils ont simplement besoin d’un cadre pour les soutenir\u00a0\u00bb.<\/p>\n

\n
\n\"Joel\n<\/div>\n
\n

\u00ab\u00a0Une fa\u00e7on diff\u00e9rente de penser nous aide \u00e0 trouver des solutions nouvelles et meilleures, sp\u00e9cialement con\u00e7ues pour le client\u00a0\u00bb.<\/em><\/h3>\n

Joel Gresham<\/strong>, directeur g\u00e9n\u00e9ral de l’innovation et de la conception\n<\/div>\n<\/div>\n

On parle beaucoup de la culture de l’innovation, mais qu’est-ce que c’est exactement et comment peut-elle aider les gens \u00e0 contribuer \u00e0 de nouvelles id\u00e9es et \u00e0 de nouveaux projets ?<\/p>\n

\u00ab\u00a0Ce que nous avons constat\u00e9, c’est que c’est une chose de savoir que l’on a besoin d’une culture innovante, et une autre de la cr\u00e9er\u00a0\u00bb, explique Joel.<\/p>\n

\u00ab\u00a0Nous avons entrepris de mettre au point un processus commercial qui favorise l’innovation et cela nous a conduits \u00e0 ce que nous appelons le code culturel, qui met l’accent sur la collaboration, les donn\u00e9es et les connaissances, l’influence et ce v\u00e9ritable facteur x de l’innovation : la passion\u00a0\u00bb.<\/p>\n

Le code culturel comporte huit facteurs d’orientation :<\/p>\n

    \n
  1. Donn\u00e9es, connaissances globales, expertise extr\u00eame<\/li>\n
  2. Innovation centr\u00e9e sur le client<\/li>\n
  3. La collaboration est importante<\/li>\n
  4. Une ex\u00e9cution pr\u00e9cise et fiable<\/li>\n
  5. Influence et leadership<\/li>\n
  6. Ma\u00eetrise des technologies<\/li>\n
  7. Passion pour ce que nous faisons<\/li>\n
  8. S\u00e9curit\u00e9, sant\u00e9, environnement et responsabilit\u00e9 sociale<\/li>\n<\/ol>\n

    Lean Canvas<\/h3>\n

    Tout le monde a entendu l’expression \u00ab\u00a0fail fast\u00a0\u00bb – il s’agit de formuler des id\u00e9es et de les mettre en \u0153uvre rapidement, de sorte que si elles sont destin\u00e9es \u00e0 ne pas fonctionner, le niveau d’investissement ne soit pas trop \u00e9lev\u00e9. Nous travaillons \u00e0 partir d’un \u00ab\u00a0lean canvas\u00a0\u00bb, qui est en fait un plan d’affaires sur une page\u00a0\u00bb, explique Joel. \u00ab\u00a0Il saisit rapidement l’essence m\u00eame d’une id\u00e9e en mettant l’accent sur son destinataire et ses probl\u00e8mes.<\/p>\n

    \u00ab\u00a0Pour nous, en particulier, qui travaillons chaque jour avec diff\u00e9rents types de clients, de l’irrigation agricole aux projets de piscines \u00e0 petite et grande \u00e9chelle, en passant par les syst\u00e8mes de traitement des eaux communautaires, il est important de rassembler toutes les informations dont nous disposons dans un seul et m\u00eame plan, afin de pouvoir \u00e9valuer les d\u00e9fis et les opportunit\u00e9s qui se pr\u00e9sentent\u00a0\u00bb, explique Joel. \u00ab\u00a0Cela nous permet d’avancer rapidement et de savoir assez t\u00f4t si nos id\u00e9es vont porter leurs fruits\u00a0\u00bb.<\/p>\n

    C’est \u00e0 ce moment-l\u00e0 que les choses s\u00e9rieuses commencent. \u00ab\u00a0Cette partie est vraiment passionnante, parce qu’en tant qu’\u00e9quipe, nous travaillons tous ensemble sur des id\u00e9es pour r\u00e9soudre ce qui, au d\u00e9part, aurait sembl\u00e9 insoluble.<\/p>\n

    \u00ab\u00a0Une fois que nous avons trouv\u00e9 un produit dont nous sommes s\u00fbrs qu’il est ax\u00e9 sur le client et qu’il r\u00e9sout un probl\u00e8me, nous commen\u00e7ons \u00e0 contacter nos r\u00e9seaux et \u00e0 voir o\u00f9 nous pourrions promouvoir le produit ou en d\u00e9velopper l’utilisation.<\/p>\n

    \u00ab\u00a0Maintenant, avec chaque cr\u00e9ation de produit, nous travaillons sur ces processus et ces id\u00e9es et nous nous poussons vraiment, en tant qu’\u00e9quipe, \u00e0 sortir des sentiers battus sur la fa\u00e7on dont nous pouvons fournir des solutions diff\u00e9rentes, mais toujours n\u00e9cessaires, \u00e0 nos clients. C’est vraiment une approche de test et d’apprentissage, mais \u00e0 chaque fois nous apprenons quelque chose de nouveau qui peut \u00eatre appliqu\u00e9 \u00e0 la prochaine innovation Davey\u00a0\u00bb.<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

    Quel type d’entreprise est \u00e0 la pointe de l’innovation ? […]<\/a><\/p>\n","protected":false},"author":10,"featured_media":6021,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[94],"tags":[],"class_list":["post-1127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles-et-communaute"],"acf":[],"yoast_head":"\nComment Davey cr\u00e9e une culture de l'innovation commerciale - Davey - UK\/Europe<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/daveywater.com\/eu\/fr\/nouvelles-et-communaute\/comment-davey-cree-une-culture-de-linnovation-commerciale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment Davey cr\u00e9e une culture de l'innovation commerciale\" \/>\n<meta property=\"og:description\" content=\"Quel type d’entreprise est \u00e0 la pointe de l’innovation ? 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